JANINA ULTRA WHITE Super Strength Toothpaste is a unique, low abrasion formula which contains natural fruit enzymes from Pineapple and Papaya to whiten teeth without harsh abrasives and a grade of Hydroxyapatite (the natural building block of teeth) proven to possess excellent teeth whitening and re-calcifying properties. Formulated with Xylitol as a natural sweetener and natural peppermint oil for an extra boost of flavour. Used twice daily JANINA also helps prevents decay, controls plaque and provides gum protection.